Can the Swiss Watchmaker Survive the Digital Age? – NYTimes.com// <![CDATA[
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Wearing a mechanical watch today makes an explicitly antidigital statement, embracing the long pedigree of a device that predates not only computers but electricity itself. It tells the time but is timeless. “A mechanical watch,” Jean-Claude Biver, the chief executive of TAG Heuer, said, “is a piece of eternity in a box.”